Video creation and production
People in online environments tend to have an attention span comparable to a toddler. This means that the content should be short, supported by music, animations and not too much text. Why read when you can look, right?! For the brands we work for, we take care of the creative part and production of the videos. On the other hand, for the agencies we work for we operate as the production company. We create videos of all kinds of shapes and sizes; animated, in VR or 360°, as a separate idea or as a format. To reach the intended goals we also aid in a solid distribution strategy.
If it’s part of a larger content strategy, a separate briefing, format or a separate production, we love to help brands tell their story through video. Based on a briefing our creatives get started. Together with practical input from our producers they present multiple ideas. We elaborate the chosen idea with a director by creating a shotlist, script and when needed a storyboard. Together with the clients we discuss how music and animations can enhance the story. We prefer to have our clients on set to directly approve the shots. This provides the speed necessary in the world of digital media. The raw materials are then spotted and edited by our editors in supervision of the director. To ensure that the final video is viewed by the target audience we set-up a media proposal.
For other agencies
Because we’ve got all disciplines for video creation in-house, we work a lot for other agencies as their production partner as well. Our producers take care of the practical work to ensure the agency can fully focus on the creative process. Managing locations, actors, creatives and permits are all handled by us.