Unox is a part of our Dutch culture for years, 80 to be exact. So there is a logical connection between the Dutch brand and Kings Day. Together with Unox and Snapchat we created a sponsored lens and geo-filter voor Kings Day 2017. With the lens you could crown yourself and a friend to Royalty. By adding the filter to a photo or video it becam unmistakably Kings Day. With this Snapchat campaign Unox became the first Dutch brand with a sponsored lens. The results are through the roof! The lens is seen about 3 million times, the filter reached about 10 million people and the Facebook post as ad for the campaign reached about half a million people. That’s what we call a great Kings Day!