Fiat #Tweettaxi

The new Fiat 500 Cult comes with a lot of exclusive extras. The only thing missing is a private chauffeur. Order via Twitter and take a seat in the #Tweettaxi. In our own control centre we looked for relevant tweets and hashtags. We used geotargeting, found inspiring stories and responded to this in realtime by sending out taxi fares. The #Tweettaxi got over 1.8 million views, thousands of Retweets, Replies, Favorites and clicks which caused a 50% growth for the Dutch Fiat Twitter handle. Go Fiat Go!