The Dutch high school exams cause a lot of stress, restlessness and concentration problems with the young exam candidates. Dutch pharmacy Etos knows as no other how this stress can have negative influence on your learning capabilities. Therefore, they had a 25% discount on a special range of products which helped with concentration and rest. This way the youngsters could prepare in the most optimal way for their exams. For us the question: “How do we reach our young audience in a relevant way without being too pushy?” The result: Three Instagram Stories in which we meet a young scholar who addresses the other students with tips, and tells them about the Etos products.
Campaign, Content, Video